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The Reveal
Where It All Started
We started by sharing our designs on Instagram. With no website, just pure passion, we put out quality pieces that people instantly connected with. The love was overwhelming — more than 300 glowing reviews, countless happy customers, and a community that felt like family.
About Me
In Cartel, it’s personal.
We’re not the ones sitting at benches melting metals, sketching silhouettes, or pretending every piece was born from a dramatic “design moment.”
That’s not our story and honestly, that’s not our strength. What we do is curate. Obsessively. Intuitively. A little ruthlessly. We choose pieces with character, the kind you don’t see everywhere, the kind that makes someone pause and think, “Hmm… where did you get that?”. Not mass-made sameness. Not algorithm-approved trends. Just jewelry with a pulse. And as for Cartel? We’re not trying to be everything. Just the place you come to when you want something that doesn’t look like everyone else’s. No slogans. No declarations.Just good taste, curated well.
Why Cartel By Jiya
Why buy jewelry you’ll wear once? Most brands are fine with that. We aren’t. Cartel is built around pieces meant to be worn repeatedly, without effort or occasion. Nothing is added for variety, nothing stays for the sake of filling space. If it doesn’t hold up in real life, it doesn’t make it here.
Our Values
We value pieces that make sense in real life. Jewelry you don’t have to save, overthink, or justify. That’s why we keep our collections tight, our choices intentional, and our standards non-negotiable.
Why Cartel By Jiya
At Cartel by Jiya, we don’t sit at workbenches melting gold — instead, we search, select, and bring together pieces that speak to today’s style. Every design you see here has been curated with intention — for quality, for versatility, and for that effortless glow.
We stand for jewelry that fits into your everyday life without being everyday. Retail, yes — but with a soul.
OUR VALUES
At May I Jewellery, we believe in creating pieces that last beyond trends, capturing moments through minimalist, timeless designs. Our commitment to sustainability guides every step, using responsibly sourced materials that honour the planet.